Link building is the process of acquiring hyperlinks from other websites to your own. These backlinks signal to search engines that your content is trustworthy and authoritative, which helps improve your rankings in search results. The more high-quality backlinks you have, the more credibility your site gains.

On-Page SEO focuses on optimizing elements within your website, like content, titles, and meta tags. Off-Page SEO, including link building, focuses on activities outside your website that influence your rankings—such as acquiring backlinks, citations, and brand mentions to build authority and trust.

Not at all. Quality matters more than quantity. Backlinks from authoritative, relevant, and trusted websites (like well-known blogs, industry publications, or high-DA sites) carry far more value than spammy or low-quality links. Poor-quality links can even harm your SEO if not managed properly.

At Haven Digi Tech, we use white-hat, Google-compliant strategies. This includes guest blogging, outreach to relevant websites, digital PR, business directory submissions, and content promotion. We avoid link farms, PBNs, or black-hat tactics that could result in penalties.

Off-page SEO is a long-term strategy. You may begin to see improvements in domain authority, referral traffic, and keyword rankings within 2–3 months, but stronger results typically appear over 4–6 months as search engines recognize and reward the increased authority of your website.