Google Shopping Ads are product-based advertisements that appear at the top of Google search results and Google Shopping tabs. They display essential product info such as image, price, brand, and store name, allowing users to compare products and click directly to purchase. These ads are powered by your product feed from Google Merchant Center and are managed through Google Ads.

Yes, you’ll need a functional e-commerce website that allows users to view product details and complete purchases. Additionally, you must have a Google Merchant Center account linked to your store to submit your product feed and a Google Ads account to run campaigns.

We optimize your Shopping Ads by improving your product titles, descriptions, images, and categorization. We also structure your campaigns based on product type or performance and use smart bidding strategies and negative keywords to improve ROAS (Return on Ad Spend).

A product feed is a file that contains all of your product details—like title, price, image link, description, availability, and more. Google uses this feed to display your products in Shopping Ads. A well-optimized product feed ensures your ads are accurate, approved, and competitive in search results.

At Haven Digi Tech, we provide you with detailed performance reports showing metrics like clicks, impressions, conversions, sales, and ROAS. You’ll always have a clear view of how your Shopping Ads are performing and how we’re optimizing for better results.